Who is Primerica?

A Company of Destiny

Primerica is a financial services company in the business of creating families that are properly protected, debt free and financially independent. Our roots in this industry date back to 1977 when the company was founded with the philosophy of “Buy Term and Invest the Difference”. After 36 years in business, Primerica stands by its fundamental approach to finances as we create a new era of financially independent families across North America.

  • More than 4 million lives insured through us.*
  • More than 2 million clients maintain investment accounts with us.
  • More than $675 billion of life insurance in force.
  • An average of $2.8 million in benefit claims paid every day.
  • Investment clients have more than $37 billion in asset values in their Primerica investment accounts.

The Primerica business opportunity is better today than it has ever been before. Did you know fewer people own life insurance today than when the company was first founded in 1977? How about the fact that the personal savings rate in the United States has reached a historical low? There is a greater need than ever for the financial solutions that Primerica can offer. Families need Primerica and this means an incredible business opportunity for you.

How Primerica Helps Families

Every day, Primerica’s licensed representatives provide financial education to hard-working families so they can make better decisions about their money.

It all begins with the Financial Needs Analysis (FNA), a complimentary review of a family’s current financial situation. The FNA is like a roadmap to guide families as they work on eliminating debt, saving for retirement and other goals. The FNA offers financial solutions to help Primerica clients achieve their goals and dreams.

The need for financial education is greater than ever, especially among Latinos living in the U.S. Find out what the numbers say.