Market Facts

The need for financial education and financial solutions is great – and it's only going to grow.

Hispanics constitute the largest and fastest growing minority in the United States, numbering 48.9 million, or 16.0 percent of the US population.
— US Census Bureau, "Population by Sex, Age, Hispanic Origin, and Race: 2010

of Hispanic business owners want an advisor who is specifically geared to work with small businesses.
— PR Newswire, "Family and Community are the Greatest Motivations for Hispanics in Pursuing the America Dream of Entrepreneurship," August 9, 2011

of Hispanic consumers agree that they need life insurance.
Investment News, September 19, 2011

of Hispanics say they have never been approached by anyone about buying life insurance.
Investment News, September 19, 2011

of Latino households carry credit card debt.
—, July 2, 2010

of Hispanics have never calculated how much money they’ll need to continue their current lifestyle in retirement.
—, February 14, 2012

of Hispanics do not have a formal investment program to reach their retirement goals.
—, February 14, 2012

There has never been a better time to be in a business that serves Hispanic families.

Projected growth of Hispanic Buying Power ($1 trillion to $1.5 trillion) from 2010-2015.
— Selig Center for Economic Growth, The Multicultural Economy, November 4, 2010.

Projected US Population Growth for Hispanics from 2010-2050.
— U.S. Census Bureau Population Projections, 2010

Latino entrepreneurs have launched nearly 700,000 businesses in recent years. According to new data released … by the Census Bureau, the number of new Latino-owned businesses grew at more than double the rate of all new U.S. businesses from 2002 to 2007.
— (San Jose, CA), September 22, 2010

“Current estimates put the total purchasing power of goods and services for Hispanics at $1 trillion and growing.”
—, December 6, 2010

“The nation’s economic woes have been a wakeup call for US Hispanics about their family financial protection planning and is motivating them to want more financial security for their loved ones.”
—, May 12, 2010