Market Facts

The need for financial education among Hispanic families is growing:

More than two in five Hispanics (42%) strongly agree that they could use answers to everyday financial questions from a professional.
The 2010 Consumer Financial Literacy Survey Final Report, published by The National Foundation for Credit Counseling, April 2010


Only 65 percent of Hispanic workers participate in 401(k) plans.
Investment News, July 19, 2009


Forty-three percent of Hispanic workers described their personal knowledge as “know nothing” about investing or saving for retirement, as compared to 12 percent for all workers in the United States.
— United States Government Accountability Office Report to Congressional Committees, May 2010


Among workers earning between $30,000 and $59,999, those identifying as of Hispanic origin have saved an average of $22,017 in their 401(k) accounts.
— msnbc.com, July 7, 2009

There has never been a better time to be in a business that serves U.S. Hispanics:

Latino entrepreneurs have launched nearly 700,000 businesses in recent years. According to new data released … by the Census Bureau, the number of new Latino-owned businesses grew at more than double the rate of all new U.S. businesses from 2002 to 2007.
— MercuryNews.com (San Jose, CA), September 22, 2010


“Current estimates put the total purchasing power of goods and services for Hispanics at $1 trillion and growing.”
— CNBC.com, December 6, 2010


“The nation’s economic woes have been a wakeup call for US Hispanics about their family financial protection planning and is motivating them to want more financial security for their loved ones.”
— Hispanicbusiness.com, May 12, 2010


Hispanics constitute the largest and fastest-growing minority in the United States, now numbering 45.5 million, or 15.1 percent of the U.S. population.
— U.S. Census Bureau, Annual Estimates of the Population by Race Hispanic Origin, Sex and Age for the United States: April 2000 to July 1, 2008, released May 14, 2009