Market Facts

The need for financial education and financial solutions is great – and it's only going to grow.

Hispanics constitute the largest and fastest growing minority in the United States, numbering 48.9 million, or 16.0 percent of the US population.
— US Census Bureau, "Population by Sex, Age, Hispanic Origin, and Race: 2010

69%
of Hispanic business owners want an advisor who is specifically geared to work with small businesses.
— PR Newswire, "Family and Community are the Greatest Motivations for Hispanics in Pursuing the America Dream of Entrepreneurship," August 9, 2011

70%
of Hispanic consumers agree that they need life insurance.
Investment News, September 19, 2011

58%
of Hispanics say they have never been approached by anyone about buying life insurance.
Investment News, September 19, 2011

79%
of Latino households carry credit card debt.
— Marketplace.org, July 2, 2010

57%
of Hispanics have never calculated how much money they’ll need to continue their current lifestyle in retirement.
— Forbes.com, February 14, 2012

70%
of Hispanics do not have a formal investment program to reach their retirement goals.
— Forbes.com, February 14, 2012

There has never been a better time to be in a business that serves Hispanic families.

50%
Projected growth of Hispanic Buying Power ($1 trillion to $1.5 trillion) from 2010-2015.
— Selig Center for Economic Growth, The Multicultural Economy, November 4, 2010.

167%
Projected US Population Growth for Hispanics from 2010-2050.
— U.S. Census Bureau Population Projections, 2010

Latino entrepreneurs have launched nearly 700,000 businesses in recent years. According to new data released … by the Census Bureau, the number of new Latino-owned businesses grew at more than double the rate of all new U.S. businesses from 2002 to 2007.
— MercuryNews.com (San Jose, CA), September 22, 2010

“Current estimates put the total purchasing power of goods and services for Hispanics at $1 trillion and growing.”
— CNBC.com, December 6, 2010

“The nation’s economic woes have been a wakeup call for US Hispanics about their family financial protection planning and is motivating them to want more financial security for their loved ones.”
— Hispanicbusiness.com, May 12, 2010