Learn the Market

The Opportunity

“The U.S. Hispanic population now stands at 57 million, making Hispanics the nation’s second-fastest-growing racial or ethnic group after Asians.”
Pewresearch.org, “Ten Facts for National Hispanic Heritage Month,” September 15, 2016

“Ten years from now, Hispanics will comprise on in every five Americas.”
Packagedfacts.com, “Hispanics: Demographic and Consumer Spending Trends, 9th Edition,” June 23, 2016

“Hispanics are the youngest major racial or ethnic group in the United States. About one-third, or 17.9 million, of the nation’s Hispanic population is younger than 18...”
Pewresearch.org, “The Nation’s Latino Population Is Defined by Its Youth,” April 20, 2016

Hispanic businesses are growing at twice the rate o f the national average and contribute $661 billion annual to the U.S. economy.
BusinessWire.com, “Study: Hispanic Businesses Grow at Twice the National Average and Contribute $668 Billion Annually to the U.S. Economy,” October 10, 2016

“Since 2012, the more than four million Hispanic-owned businesses in the U.S. have hauled in an extra $144 billion in combined yearly revenue...”
Wallethub.com, “2016s Best Cities for Hispanic Entrepreneurs,” April 27, 2016

Over a half million Hispanics families are covered by term life insurance issued through Primerica’s life insurance companies.

Who is Primerica

The Opportunity

Hispanic American Leadership Council